It Goes Beyond a Competitive Edge... Outbound marketing efforts, such as direct mail and telemarketing, have become undesirable to consumers. Instead, they seek out highly specific interests online. Blogging, search engine optimization and social media are inbound marketing tools companies can use to attract qualified leads. Low-cost Advantage of Inbound Marketing Statistics from HubSpot, State of Inbound Marketing, 2011 - Inbound cost per lead is 62% lower than outbound marketing
- $373: Avg. cost per lead for businesses using outbound
- $143: Avg. cost per lead for businesses using inbound
Average Cost Per Lead; Inbound vs. Outbound 
Which Sources for Leads are Most Important to Businesses? When asked about leads in the past 6 months: - 62% of businesses rated social media as being most important.
- Businesses rated every outbound channel as LESS important.
Lead sources of more importance over the last six months: 
Inbound Marketing Budgets Growing Fast From 2010-2011, of the businesses surveyed: - 54% are increasing their inbound marketing budgets
- The most commonly cited reason: Past success with inbound
- This increase was observed two years in row
Why Businesses are Increasing Inbound Budgets 
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