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Microsoft Corporation and the Bing team recently released the annual report of the year's most-searched terms for 2011, illustrating the most popular items, people and events in the past 12 months. The report found pop culture dominated most searches, with Justin Beiber coming in as the most popular search term in 2011."We look across all these categories with the goal to try and touch everyone with some piece of information to them," Lisa Gurry, director of audience PR for Bing, told the source. "We love to surface this data and help provide insights and create some water cooler moments."Companies can use the data to better plan their online marketing campaigns for the future. They may also want to provide IT training for their employees, which will help them learn how to optimize websites for higher search results, and improve online traffic and sales. The source reported that while pop culture had the most search terms, natural disasters, a weak economy and various charities also found high spots on the list.The Bing team found Canadians were more preoccupied with weddings, divorces and babies in 2011, with the royal wedding of Prince William and Kate Middleton being searched more often than the most commonly searched event for U.S. users, the Casey Anthony trial.
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