With billions of dollars on the line, it's no wonder that companies all over the world are fighting over the cloud services market. Although there are countless providers out there, Amazon Web Services has reigned supreme for the past few years.
With around 40 percent of the 2016 public cloud services market according to Synergy Research Group, AWS is the clear winner when it comes to this new technology. However, many are starting to see the cracks in the facade of this giant.
While AWS is still dominating, the Synergy Research Group report also found that the 40 percent market share didn't change at all between 2015 and 2016. Clearly, something is stopping AWS from growing as much as it used to. One of the main reasons for this is Microsoft's Azure cloud platform is growing by leaps and bounds.
Azure has always been a main contender for cloud technology dominance, but just recently the platform has started to show signs of breaking from the pack and making a move for the top spot. So, what is Azure doing to secure its position in the world and what can you do to utilize this information for your career?
Azure is growing faster than anyone else
Unlike Amazon's cloud service, Azure is making major headway when it comes to overall cloud market share growth. According to additional research from Synergy Research Group, Amazon's market share and revenue growth expanded 1 percent in the four quarters before Q2 2017. While that does show marked improvement over the previous years numbers, it pales in comparison to what Microsoft is doing.
The Synergy Research Group study found that in the same time period Microsoft's Azure grew an incredible 3 percent. Not only did Azure triple what both Amazon and Google put out, they also managed to grow exponentially while the rest of the market took a 5 percent hit.
Although there's a lot of ground to be gained between AWS and Azure, it's clear that Microsoft has carved itself out a solid second place for now. What's more, AWS has been on the top of the cloud services game for years now, and many can see complacency setting in for a company that's dominated such a lucrative market for so long. This could be Microsoft's big chance to move up in the cloud market, and that would mean a major career boost for those with knowledge concerning this technology.
Why is Azure doing so well?
With Microsoft doing so well, the question remains: Why is Azure growing so much? Again, this could be seen as the company in second place working hard to take away the top spot from Amazon, but The Register's Gavin Clarke has a different take on the matter.
He stated that Microsoft is using familiarity with products like Windows and Office to boost its overall credibility within the cloud market. The idea seems to be that people have loved these Microsoft products for so long that pairing them with its cloud offerings in the mind of customers is a sure way to increase Azure's worth.
How can you use this to your advantage?
Microsoft's Azure cloud platform is clearly growing at an exponential rate. Whether it tops Amazon or not remains to be seen, but the company has at least created a place for itself as the second most important player in the marketplace.
Even if Microsoft does manage to become the biggest cloud services provider in the game, such a feat would take a lot of time. Therefore, it makes sense for people working with the cloud to receive training with this technology as soon as possible. Microsoft's Azure is going to be around for a long time, and gaining knowledge in this field will be useful for years to come.
Thankfully, there's a simple solution to this in the form of New Horizons computer training classes. New Horizons has a wide range of courses in the cloud, but there are Azure-specific classes that can help boost your knowledge in a field that's clearly going to grow in the years to come.
Check out the list of Azure classes here and start your journey to increased job security today!