Start your journey to becoming a Marketing Cloud Specialist. In this 5-day, expert-led class, you will learn how to build customer journeys within Marketing Cloud. Our team of Marketing Cloud pros will walk you through best practices related to executing, monitoring, and analyzing your journeys, arming you with the tools and know-how to design personalized journeys and engage with your customers in a whole new way.

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* Actual course outline may vary depending on offering center. Contact your sales representative for more information.

Learning Objectives

When you complete this course, you will be able to:
Explain compliance concepts to ensure optimal deliverability.
Use tools within Marketing Cloud to uphold deliverability standards.
Utilize Email Design best practices to ensure the best customer experience.
Develop effective, relevant messages using Content Builder.
Design and test different delivery methods and options when sending an email message.
Design and execute customer journeys using automation tools within Marketing Cloud.
Differentiate the use cases for different automation activities in Automation Studio and Journey Builder.
Define fundamental data management and structure terminology.
Use data segmentation tools to create targeted emails.
Apply a simple data model concept to a real-world scenario.
Define subscriber statuses, unsubscribe methods, and preferences.
Analyze marketing campaigns using common KPIs.
Solve a common marketing problem using troubleshooting guidance.
Prioritize testing methods and tools to ensure quality control.
Explain fundamental account and sending administration.
Know where to go for more information, guidance, and support.
Describe capabilities across the platform.

1
  • Course Outline

  • Introduction to Salesforce Marketing Cloud
    Administration
    Subscriber and Data Management
    Email Message Design and Creation
    Message Testing, Delivery, and Email Marketing Best Practices
    Marketing Automation
    Analytics and Troubleshooting
    Summary

Audience

This class is designed for email digital marketers who manage the email channel for their organization. Whether you are new to Marketing Cloud or looking for tips on how to improve your existing customer journeys, this class is a great place to start. No prior knowledge of Marketing Cloud is needed.

Language

English

Prerequisites

While there are no prerequisites for this course, please ensure you have the right level of experience to be successful in this training.

$3,000

Length: 5.0 days (40 hours)

Level:

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