Though businesses increasingly rely on technology, technological skills alone do not guarantee success in the workplace. You must still develop your ideas, express them clearly, and persuade others of their viability. This course offers effective strategies to sharpen your writing skills by structuring your ideas logically, exercising diplomacy in letters and reports, and shaping your arguments. In contemporary business environments, information overload makes it necessary for you to communicate clearly and concisely. Trying to make sense of a disorganized email message can be frustrating given the number of emails you have to answer daily. By analyzing your audience, organizing your writing, and employing effective persuasive techniques, your writing will make an impact.

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* Actual course outline may vary depending on offering center. Contact your sales representative for more information.

Learning Objectives

In this course, you will organize and write effective business documents.
You will:
Identify techniques to write effective business communication.
Write electronic communication that is clear, concise, and appropriate in a business context.
Apply the writing principles you have studied to specific business situations and learn to address the needs of a particular audience.
Use your writing and diplomatic skills to create formal business letters.
Use basic persuasive strategies that will allow you to plan and deliver effective proposals.

1

  • LESSON 1: WRITING EFFECTIVE BUSINESS COMMUNICATION

  • Topic A: Write Strong Sentences

    Topic B: Organize Your Content

    Topic C: Analyze Your Audience

2

  • LESSON 2: WRITING EMAIL AND OTHER ELECTRONIC COMMUNICATION

  • Topic A: Write an Email

    Topic B: Write Instant Messages and Text Messages

3

  • LESSON 3: WRITING COMMON BUSINESS DOCUMENTS

  • Topic A: Write an Internal Announcement

    Topic B: Write a Routine Request

    Topic C: Write a Response to Routine Requests

    Topic D: Write a Complaint

    Topic E: Write a Positive Response to Customer Complaints

    Topic F: Write Bad-News Messages

4

  • LESSON 4: WRITING A BUSINESS LETTER

  • Topic A: Write a Business Letter

    Topic B: Write a Thank-You Letter

5

  • LESSON 5: WRITING BUSINESS PROPOSALS

  • Topic A: Persuade Your Audience

    Topic B: Write an Executive Summary

    Topic C: Use Visuals

Audience

This course is for individuals who need to write clearly and concisely in a professional environment.

Language

English

Prerequisites

To ensure your success, we recommend you have some level of work experience in any of a variety of organizational settings, and general end-user computer and Internet skills. You may wish to take the following Logical Operation courses or have equivalent knowledge: Grammar Essentials (Second Edition) Microsoft Office Word 2016: Part 1 (Desktop/Office 365) Microsoft Office Outlook 2016: Part 1 (Desktop/Office 365)

$435

Length: 1.0 day (8 hours)

Level:

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07
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