Salesforce Manage and Merchandise a B2C Commerce Cloud Store (CCM101)

Price
$1,500.00 USD

Duration
3 Days

 

Delivery Methods
Virtual Instructor Led
Private Group

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Course Overview

Discover how to manage and merchandise a business-to-consumer (B2C) Salesforce Commerce storefront using Commerce Cloud Business Manager. In this 3-day or 5-day instructor-led course, learn how to maintain an existing B2C Commerce site, leverage search engine optimization (SEO) and online marketing, and generate reports to monitor production performance. Elevate your storefront by creating a seamless, connected commerce experience for business consumers that drives customer retention and increases revenue.

Course Objectives

  • Organize a storefront using catalogs, categories, products, pricing, and search refinements.
  • Improve search engine results by championing SEO best practices.
  • Use the search index, Einstein Search dictionaries, and sorting rules to improve on-site search.
  • Target online shoppers using customer groups, qualifiers, campaigns, and promotions.
  • Create shopper experiences using content slots, Page Designer, and Einstein Recommendations.
  • Leverage analytics and product reports to monitor sales success.
  • Create A/B tests to drive storefront experience decisions.

Who Should Attend?

  • This course is designed for merchants, marketers, and content managers who are responsible for managing, maintaining, and customizing an existing B2C Salesforce Commerce storefront using Commerce Cloud Business Manager. This is also a great course for anyone who is interested in earning their B2C Commerce Developer credential.
  • This course does not cover B2C Commerce site creation, programming, or design, and is exclusively taught using Salesforce Reference Architecture (SFRA) sites, not client sites. Client sites are only used during Launch Readiness Bootcamps, which are conducted by Services.
  • Top-rated instructors: Our crew of subject matter experts have an average instructor rating of 4.8 out of 5 across thousands of reviews.
  • Authorized content: We maintain more than 35 Authorized Training Partnerships with the top players in tech, ensuring your course materials contain the most relevant and up-to date information.
  • Interactive classroom participation: Our virtual training includes live lectures, demonstrations and virtual labs that allow you to participate in discussions with your instructor and fellow classmates to get real-time feedback.
  • Post Class Resources: Review your class content, catch up on any material you may have missed or perfect your new skills with access to resources after your course is complete.
  • Private Group Training: Let our world-class instructors deliver exclusive training courses just for your employees. Our private group training is designed to promote your team’s shared growth and skill development.
  • Tailored Training Solutions: Our subject matter experts can customize the class to specifically address the unique goals of your team.

Course Prerequisites

Prepare for your course by completing this prework before your session starts: https://trailhead.salesforce.com/en/users/auser797/trailmixes/managing-the-commerce-cloud-storefront-pre-work

Agenda

1. Introduction to Salesforce B2C Commerce

  • Define Salesforce B2C Commerce

2. Storefront Organization

  • Explain How Catalogs Work
  • Create Categories
  • Manage Products
  • Manage Pricing and Inventory
  • Configure Search Refinements

3. Search Marketing

  • Manage Search Engine Optimization
  • Implement Search and Sizing Strategies

4. Online Marketing

  • Use Qualifiers
  • Create Promotions
  • Manage Campaigns
  • Refine Campaigns

5. Consumer Experience

  • Identify Content Management Basics
  • Create and Manage Content Slots
  • Build a Page Using Page Designer
  • Identify Einstein Recommender Types and Related Strategies

6. Analytics and Optimization

  • View Production Reports
  • Create an A/B Test
 

Get in touch to schedule training for your team
We can enroll multiple students in an upcoming class or schedule a dedicated private training event designed to meet your organization’s needs.

               
 



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