This course takes you on a digital strategy journey. Its iterative, eight-step model moves from “vision” through to “actions” and is about creating sustainable, digital momentum. You experience the four key capabilities to develop a holistic, digital capability framework: digital leadership, managing innovation and emerging technologies, risk management and structuring a digital enterprise. This course is aimed at people in senior roles including CIOs, chief digital officers and other aspiring CxOs, as well as consultants and others involved in digital transformations, service delivery and strategic delivery. As an ITIL® Accredited Training Organization of PeopleCert, all students attending this training will be provided with the exam voucher as a part of delivery.


* Actual course outline may vary depending on offering center. Contact your sales representative for more information.

Learning Objectives

By the end of this course, you will understand:

The internal and external factors to consider while crafting digital strategy
How IT strategy differs from digital strategy and how they can be integrated
Creating a digital strategy that achieves the most value from digital
Implementing and sustaining digital strategy
Developing and nurturing digital capabilities for continual business innovation and value co-creation

  • ITIL Guiding Principles to All Aspects of Digital and IT Strategy

  • Focus on Value
    Start Where You Are
    Progress Iteratively with Feedback
    Collaborate and Promote Visibility
    Think and Work Holistically
    Keep It Simple and Practical
    Optimise and Automate

  • Leverage Digital Strategy to React to Digital Disruption

  • Digital Technology
    Digital Business
    Digital Organisation
    Digital Transformation
    Business Strategy and Business Models
    Digital and IT Strategy
    Relationship Between Digital, IT Strategy and Components of ITIL SVS.

  • Relationship between Concepts of Digital and IT Strategy, Service Value System and Service Value Chain

  • Environmental Analysis
    External Analysis- PESTLE
    Internal Analysis- Four Dimensions of Service Management

  • How an Organisation Uses Digital and IT Strategy to Remain Viable in Environments

  • How an Organisation's Viability is Related to Agile, Resilient, Lean, Continuous and Co-Creational it is
    How to Analyse the VUCA Factors and Address them in a Digital and IT Strategy
    Organisation's Position in a Particular Market or Industry
    Digital Positioning Tool to Determine Appropriate Position for a Digital Organisation

  • Explain and Compare Three Levels of Digital Disruption

  • Ecosystem
    Influenced factors
    Achieving Customer/Market Relevance
    Achieving Operational Excellence
    Internal and External Focus
    Balanced Approach

  • Strategic Approaches by Digital and IT to Achieve Customer/Market Relevance and Operational Excellence

  • How to Apply Approaches to Achieve Customer/Market Relevance
    Customer Journeys
    Omnichannel Delivery and Support
    Context-Sensitive Delivery and Support
    Customer Analytics
    Customer Feedback and 360 Approaches
    How to Achieve Operational Excellence in the Four Dimensions of Service Management
    Understand the Financial Aspects of Digital and IT Strategy in Terms of the Following
    Financial Policies
    Portfolio Optimisation
    Funding Projects, Products and Services
    Balancing Cost of Innovation and Operation
    Charging Models
    Assess Strategic Approaches for Digital Organisations

  • Risks and Opportunities of Digital and IT Strategy

  • Concept of Risk Management in the Context of a Digital Organisation
    Context of Digital and IT Strategy
    Identify Risk
    Assess Risk
    Concept of Risk Posture and Show How to Determine an Acceptable Balance Between Opportunity and Risk
    Explain the Concept of Innovation, Including its Key Elements and Techniques
    Apply Techniques to Develop and Maintain a Culture of Innovation

  • Steps and Techniques Involved in Defining and Advocating for Digital and IT Strategy

  • How to Use Digital Readiness Assessment to Perform Gap Analysis Between an Organisation's Current and Desired Positions Approaches for Scraping Data from Dynamic Websites
    How to Define and Communicate a Vision and a Strategy
    How to Use Business Cases to Advocate for a Digital and IT Strategy

  • Implementation of a Digital and IT Strategy

  • How to Define Operating Models for Digital Organisations
    Major Skills Required of Leaders in Digital Organisation
    Apply Approaches to Strategy Coordination and Implementation-
    Large-Scale Transformation
    Incremental Transformation
    Mergers and Acquisitions
    Individual Changes
    Approaches to POMs (Parallel Operating Models)
    How to Assess Success of a Digital and IT Strategy
    Typical Activities of a Digital Transformation Programme


This course is ideal Individuals continuing their journey in service management, ITSM managers and aspiring ITSM managers, ITSM practitioners who are responsible for managing and integrating stakeholders, and/or are responsible for fostering relationships with partners and suppliers, existing ITIL qualification holders wishing to develop their knowledge.




ITIL 4 Foundation certificate or ITIL 4 Managing Professional Transition certificate Have attended an accredited training course Complete and receive a passing score on the 4 Case Study Assignments included in the course (click here for more information) Have a minimum of three years of IT managerial experience


Length: 3.0 days (24 hours)


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