Top 10 Reasons You Need to Certify Your Team


Companies are increasingly realizing that they benefit as much, if not more, from worker certification as the workers themselves. Here are 10 common reasons that businesses are getting their workforce certified:

1) Increased Performance

Certification empowers workers to spend less time hunting for answers on the internet or making the rounds asking coworkers for answers. According to McKinsey Consulting, employees spend 1.8 hours every day — 9.3 hours per week, on average — searching for and gathering information. Actively exposing workers to new knowledge relevant to their job functions helps reduce this constant need to search, verify, and ask around, all while keeping their skills on the bleeding edge of technology.

2) Hiring Factor

Certifications provide a standardized method to validate the skills a candidate lists on their resume, enabling hiring managers to make informed decisions about qualifications before putting new hires on potentially costly and time-sensitive projects. Certifications assure that your hires will be up to the task in the future.

3) Competitive Advantage

For companies providing products and services that rely on successful skill-based client-facing interactions, having a certified team often results in higher quality products and better service delivery over time.

4) Establish Growth Potential

Certification establishes an individual as a continuous learner – a key ability to have when dealing with rapidly iterating technologies. Giving an employee the opportunity to excel in a certification environment not only builds their skills – skills valuable to the company – but demonstrates that this individual is one that you can continue to invest in and expect recognizable returns.

5) Retention Rate

Individuals who learn IT topics retain up to 3x more of those skills taught as a result of successfully studying and passing an exam. While this common knowledge is applied daily in schools worldwide, it is rarely applied within organizations. Requiring candidates to meet or exceed the standards of a certification exam ensures that more job-critical knowledge will be retained, resulting in greater on-the-job performance.

6) Establishing Benchmarks

Certification provides a standardized benchmark of capabilities for your organization, enabling managers and executives to quickly gauge their departments' capacities across various tasks and project types.

7) Professional Credibility

Companies boasting a certified team, especially those in Business to Business service oriented industries, immediately display potential. Certifications show that your organization possesses a level of mastery over their craft – building trust and enthusiasm toward your brand.

8) Demonstrate Commitment

Certification enables the certified individual(s) to demonstrate their commitment to their profession and to their role. Managers are given a clear indication of which employees are willing to take on additional challenges and which may not be up to the task.

9) Job Security

Helping workers feel secure and satisfied in their roles helps your organization too! Certification qualifies individuals, shows them that they’re valued, and enables them to build a career within your organization, thus discouraging them from looking elsewhere for work, reducing churn.

10) Professional Promotions

Earning and applying certifications is an excellent factor in selecting individuals for promotion – making the manager's role less of a subjective judgement call and more of an objective assessment.

Curious about the specific data behind the challenges and opportunities of contemporary training and development? In 2019, we interviewed 1,514 IT professionals and decision makers across a range of industries, and you can read more about our findings in our 2019 State of IT training report.

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Apr 2018

By: Dan Curran