CompTIA AI for Marketing Essentials

Price
$99.00 USD

Duration
1 Day

 

Delivery Methods
Virtual Instructor Led
Private Group

Course Overview

CompTIA AI for Marketing Essentials is a focused, one-day course that helps marketing professionals apply generative AI across common marketing workflows. Learners practice using AI to synthesize market and audience insights, identify keyword and topic opportunities, develop campaign concepts, build content calendars, create and repurpose copy, generate visual media, plan personalization, design campaign workflows, interpret analytics, improve discoverability, and strengthen social engagement.

The course combines prompt fundamentals with hands-on activities and demonstrations while emphasizing responsible AI use, brand alignment, governance, compliance, fact-checking, and verification of AI-generated output.

Course Objectives

  • Explain generative AI fundamentals and the elements of an effective prompt.
  • Use AI responsibly by recognizing risks, verifying outputs, and identifying common AI errors.
  • Synthesize market, competitor, and audience information to generate useful marketing insights.
  • Generate and prioritize keyword, topic, campaign, and content opportunities.
  • Build AI-assisted content calendars, channel plans, marketing copy, and repurposed assets.
  • Create and evaluate visual and multimedia assets for brand fit.
  • Plan personalized content flows and multi-step campaign workflows.
  • Turn campaign data into executive insights and support dashboard narratives.
  • Apply AI to SEO, metadata, social content, and cross-platform engagement.
  • Create reusable prompt libraries and apply governance, compliance, and fact-checking practices.

Who Should Attend?

  • Marketing professionals and marketing coordinators
  • Content marketers, copywriters, and social media professionals
  • Digital marketing, SEO, and campaign specialists
  • Marketing analysts and professionals responsible for reporting and executive insights
  • Marketing leaders and team members who want practical experience using generative AI responsibly
  • Top-rated instructors: Our crew of subject matter experts have an average instructor rating of 4.8 out of 5 across thousands of reviews.
  • Authorized content: We maintain more than 35 Authorized Training Partnerships with the top players in tech, ensuring your course materials contain the most relevant and up-to date information.
  • Interactive classroom participation: Our virtual training includes live lectures, demonstrations and virtual labs that allow you to participate in discussions with your instructor and fellow classmates to get real-time feedback.
  • Post Class Resources: Review your class content, catch up on any material you may have missed or perfect your new skills with access to resources after your course is complete.
  • Private Group Training: Let our world-class instructors deliver exclusive training courses just for your employees. Our private group training is designed to promote your team’s shared growth and skill development.
  • Tailored Training Solutions: Our subject matter experts can customize the class to specifically address the unique goals of your team.

Learning Credits: Learning Credits can be purchased well in advance of your training date to avoid having to commit to specific courses or dates. Learning Credits allow you to secure your training budget for an entire year while eliminating the administrative headache of paying for individual classes. They can also be redeemed for a full year from the date of purchase. If you have previously purchased a Learning Credit agreement with New Horizons, you may use a portion of your agreement to pay for this class.

If you have questions about Learning Credits, please contact your Account Manager.

Corporate Tech Pass: Our Corporate Tech Pass includes unlimited attendance for a single person, in the following Virtual Instructor Led course types: Microsoft Office, Microsoft Technical, CompTIA, Project Management, SharePoint, ITIL, Certified Ethical Hacker, Certified Hacking Forensics Investigator, Java, Professional Development Courses and more. The full list of eligible course titles can be found at https://www.newhorizons.com/eligible.

If you have questions about our Corporate Tech Pass, please contact your Account Manager.

Course Prerequisites

No advanced AI experience is required. Familiarity with basic marketing concepts, audiences, campaigns, content, and digital channels will help learners connect the activities to their daily work.

Agenda

Course Kickoff and AI Fundamentals

  • Course Introduction
  • Course Introduction
  • How to Use this Course
  • Activity: Pre-Assessment
  • Prompt Fundamentals
  • Introduction to Generative AI
  • Elements of an Effective Prompt
  • Introduction to Contextual Files
  • Activity: Crafting an Effective Prompt
  • Using AI Responsibly and Securely
  • The Risks of Using AI
  • The Importance of Verifying AI Outputs
  • Types of Errors in AI Outputs
  • Activity: Verifying AI Outputs

Market and Audience Insight Foundations

  • Synthesizing Market and Competitor Data with AI
  • AI-Driven Market and Audience Analysis
  • Prompts for Market and Audience Analysis
  • Using AI to Understand Your Audience and Market
  • Activity: Generating Market Insights with AI
  • Generating Keyword and Topic Opportunities
  • AI-Powered Keyword Discovery and Topic Brainstorming
  • Using AI to Generate and Prioritize a Content Topic Backlog
  • Activity: Keyword Identification and Prioritization
  • Module 2 Review

Content Ideation and Copywriting

  • Campaign Concepts and Whitespace Analysis
  • AI-Enhanced Campaign Ideation
  • Prompt Patterns for Concept Generation
  • Activity: Select and Prioritize Campaign Concepts
  • Activity: Refine Ideas Through Iteration
  • Building AI-Driven Content Calendars and Channel Plans
  • AI Content Calendars and Channels
  • Calendar Cadence and Channel Selection Checklist
  • Build a Month Plan from a Brief
  • Activity: Resolve Conflicts in the Plan
  • Generative AI for Marketing Copywriting and Repurposing
  • AI Copywriting Essentials
  • Tone, Voice, and Guardrails Prompts
  • From Brief to First Draft
  • Repurposing Recipes by Channel
  • Activity: Choose Repurposing Paths for Reach and SEO
  • Activity: Creating Campaign Assets
  • Module 3 Review

Visual Media and Personalization

  • AI Visual and Multimedia Asset Creation
  • AI Visual and Multimedia Tools
  • AI Media Tool and Prompts
  • From Brief to Branded Visual
  • Activity: Evaluate Generated Visuals for Brand Fit
  • Activity: Prompts for Media Creation
  • Advanced AI Media Creation
  • Introduction to Advanced AI Media Generation
  • Powerful AI Media Tool Combos
  • Produce a 15-Second Product Spot
  • Activity: Advanced AI Video Workflow
  • Data-Driven Personalization Planning
  • AI Personalization Fundamentals
  • Mapping Content to Audience Data
  • Activity: Design a Personalized Content Flow
  • Activity: Optimize Personalization Rules
  • Module 4 Review

Campaigns and Analytics

  • Designing Multi-Step Campaign Workflows with AI Guidance
  • AI-Guided Workflow Planning
  • Prompt Patterns for Workflow Mapping
  • Draft a Three-Step Nurture Flow
  • Activity: Generate a Workflow Proposal
  • Turning Raw Data into Executive Insights
  • From Data to Narrative
  • Insight Extraction and Visualization Prompts
  • Build an Executive Dashboard
  • Activity: Summarize Results for a C-Suite Meeting
  • Module 5 Review

Discoverability and Engagement

  • AI-Powered SEO Strategy and Metadata Generation
  • AI for SEO Execution
  • Prompting for Keyword Alignment and Metadata Audits
  • Audit and Optimize an Existing Page
  • Activity: Evaluate On-Page SEO Fixes
  • Activity: Recover Search Visibility After a Ranking Drop
  • Social Content Creation and Repurposing with AI
  • AI for Social Engagement
  • Prompt Patterns for Repurposing and Scheduling
  • Generate a Cross-Platform Campaign
  • Activity: Evaluate Social Posts for Fit and Format
  • Activity: Plan a Week of Social Content
  • Module 6 Review

Optimizing and Governing AI Usage

  • Optimizing AI Workflows with Projects and Prompt Libraries
  • Building Efficient AI Workflows
  • Structuring Prompt Libraries and Context Threads
  • Create a Reusable Prompt Set
  • Activity: Optimize a Project for Speed and Consistency
  • AI Governance, Compliance, and Ethical Use
  • Governance and Risk Awareness
  • Checklist for Fact-Checking and Citation
  • Activity: Apply the Governance Checklist
  • Module 7 Review
 

Get in touch to schedule training for your team
We can enroll multiple students in an upcoming class or schedule a dedicated private training event designed to meet your organization’s needs.

CourseID: 3607027E
 



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